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Brand Strategy

1 article on brand strategy for founders, indie developers, and SaaS builders.

Naming an App: From Working Title to App Store Launch
Brand StrategyJuly 8, 2026

Naming an App: From Working Title to App Store Launch

A complete 2026 guide to naming an app — how to pass the 30-character App Store and Google Play limits, match your app name to a domain you actually own, dodge the get-/-app prefix trap, prescreen for trademarks, and lock a clean .app or brandable name for $199 or less.

10 min readRead Article
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