Brand

2 guides on brand for founders and indie builders.

Domains you can buy right now

Brand StrategyOctober 05, 2026

Personal Brand Domain Name: How to Claim Your Name (or Something Better) Online

How to choose a personal website domain in 2026: what to do when your name's .com is taken, name versus brand, which extensions suit people (.com, .me, .dev, .co), what a portfolio domain needs, and the right setup order.

11 min readRead Article

Brand StrategyOctober 02, 2026

Newsletter Domain Name: How to Choose a Custom Domain for Your Newsletter or Creator Brand

Why a newsletter needs its own domain in 2026: the platform-risk argument, naming patterns that work, how Substack and beehiiv connect a custom domain, and what a custom domain does (and does not do) for deliverability.

10 min readRead Article