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Naming Strategy

3 guides on naming strategy for founders and indie builders.

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Startup Naming Guide: How to Choose a Domain Name for Your Startup, Start to Finish
GuidesSeptember 17, 2026

Startup Naming Guide: How to Choose a Domain Name for Your Startup, Start to Finish

The complete startup naming guide: the five naming principles, a TLD decision tree, a domain budget by stage, how to buy a name someone owns, and the post-purchase checklist, linked to every deep-dive we've published.

15 min readRead Article
Naming an App: From Working Title to App Store Launch
Brand StrategyJuly 8, 2026

Naming an App: From Working Title to App Store Launch

A complete 2026 guide to naming an app — how to pass the 30-character App Store and Google Play limits, match your app name to a domain you actually own, dodge the get-/-app prefix trap, prescreen for trademarks, and lock a clean .app or brandable name for $199 or less.

10 min readRead Article
Keyword Domains vs. Brandable Domains: Which Wins for SEO in 2026?
SEO StrategyJune 17, 2026

Keyword Domains vs. Brandable Domains: Which Wins for SEO in 2026?

Do keyword domains still help SEO in 2026? A data-backed breakdown of keyword vs. brandable domains, Google's EMD update, and a decision matrix to choose.

11 min readRead Article
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