15 articles on domain strategy for founders, indie developers, and SaaS builders.
Defensive domain registration advice is usually fear-selling or blanket dismissal. Here's the actual math: a tiered framework for which variants to buy, a budget by stage, and when a second domain is an asset instead of an expense.
Deliverability starts at purchase, not at your first send. How TLD reputation, domain age, and inherited history route new-domain email to spam — plus an SPF/DKIM/DMARC and warming checklist for 2026.
An honest, numbers-first comparison of Brandpa, BrandBucket, and 199.domains — minimum prices, commission models, curation, logo bundles, and why the same domain costs wildly different amounts on each. Pick the right brandable domain marketplace for your budget.
An honest, numbers-first comparison of Atom.com (formerly Squadhelp) and 199.domains — inventory, curation, commissions, pricing, payment plans, and transfer speed — so you can pick the right brandable domain marketplace for your stage and budget.
How domains are really valued: the six levers behind every price, why automated appraisals disagree 10x, and how to tell if $199, $1,999, or $19,999 is fair.
Why one-word domains are the holy grail of startup branding — how category design and instant recall build credibility, and how to get one for $199 or less.
Premium domains list for $2K–$50K. The four proven routes to a quality domain under $500: fixed-price marketplaces, auctions, modern TLDs, and negotiation.
How domain brokers really work: how they get paid, the anchoring and renewal-date tricks they use, and how to skip them. 10 lessons from 25+ years in domains.
What domains funded startups actually use in 2026: 57% exact-match .com, the 33% jump in alt-TLDs, the 28% .ai surge, and a stage-by-stage naming playbook.
How much do users really trust each domain extension in 2026? An original ranking of .com, .co, .io, .ai, and .app by audience, using real registration data.
Are affordable one-word .com domains still out there? The scarcity math, where cheap one-worders hide, and how to lock a premium name for $199 or less.
Why 'Make an Offer' domain listings cost you more: how anchoring bias and information asymmetry inflate the price, and why a fixed $199-or-less price wins.
.app vs .dev vs .io for indie developers: HTTPS requirements, renewal costs, audience credibility, and a one-hour workflow to ship with a $199-or-less name.
.ai domains for startups in 2026: why resale prices exploded, how to find a quality .ai name under $500, and the renewal costs nobody warns you about.
Domain auction vs. fixed price: the true total cost of buyer's premiums, escrow, negotiation time, and transfer delays. Fixed-price names at $199 or less.
